CBS System

Commercial Websites

The website consists of one or more web pages. A web page is a document composed of text, images, videos, music ..- hypermedia). The site is a way to present yourself or your company online, anytime, anywhere in the world. The “show-like” site shows everything that you consider important for your visitors, because it is important that they get the information they want in the easiest way.
Criteria for sharing web sites:
1. Web content sharing by content – purposes: personal (personal) websites, commercial websites, informational websites, blogs, forums, social networks, content sharing websites, web directories, web tools;
2. Share websites according to interactivity with visitors: static and dynamic websites;
3. Web site sharing by technology: HTML, XHTML, CMS websites, Flash web sites.
Commercial websites aim to present the products and services offered by the site owner and attract potential customers. Apart from the simple presentation of goods and services, commercial websites are increasingly providing on-line ordering and payment over the Internet. Today, the presence on the Internet is meant for every serious company. These websites should be unique, appealing to visitors, and easy to use; otherwise, instead of attracting, they can reject potential customers or users of services offered by the website.
Commercial websites are the most common form of websites on the Internet. For the sake of quicker and easier sales of a product or service of such a site, they are created for the needs of most legal and physical persons who are selling something or looking for some form of business cooperation. The strongest form of commercial websites is INTERNET TRADE or popularly known as WEB SHOP. The website must be made so that it is attractive enough for the first visit and is interesting enough to bring visitors back to review it.
Rauport and Jaworski suggest that an effective website has seven elements, the so-called 7C:
1. Context: layout and design
2. Content: text, images, sound and video
3. Community: the site must provide user-user communication
4. Customization: The site must be adapted to different users
5. Communication: two-way communication must be enabled
6. Links: links to other sites
7. Trade: the ability to carry out commercial transactions [10]
Nowadays, aggressive media and the emergence of the Internet, every company is continuously fighting for the user, that is, the client. For a successful business approach, it is necessary to determine the target group of users and understand their wishes and needs.
Achieving the ability to access the Internet through a large number of interested users is a major problem because of the large number of companies that are already on-line. Internet marketing starts with a user, a website visitor. Internet marketing represents the promotion of services on the Internet.
The basic reasons for advertising on the Internet are:
1. Obtaining new clients
2. Direct Sales (Business to Consumer-B2C)
3. Business to business (B2B)
4. Customer support
5. Education